Overview
Over the last 35 years there has developed three basic vehicles in which a U. S. franchisor expands internationally: (i) directly; (ii) joint venture; and (iii) master franchising, with master franchising being the most common method.
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Over the last 35 years there has developed three basic vehicles in which a U. S. franchisor expands internationally: (i) directly; (ii) joint venture; and (iii) master franchising, with master franchising being the most common method.