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Build Your Brand With a Franchise Marketing Agency

Franchises come in all shapes, sizes, and locales. Partnering with a franchise marketing agency can help you prepare your franchisees to usher their own customers through the door.

It Starts with High-Level Strategy

Attracting customers starts with understanding how your franchise operation differentiates from the competition. As a franchise marketing agency, FranSource helps franchisors build marketing strategies rooted in brand positioning, an approach that centers on owning a meaningful difference in the marketplace. This guiding principle will direct the remainder of your marketing strategy by focusing on the value-add of your business and identifying your target audience.

This high-level approach from your franchise marketing agency ensures your business maintains a consistent brand direction that can be recognized from the corporate level down to every individual franchise. The brand position will be evident in everything from billboard messaging to the curb appeal of brick and mortar stores.

Developing the Marketing System

One of the most critical components a franchise company needs to be successful is a marketing system. Prospective franchisees will often ask, “How do you create a customer?” If you can’t answer this question, many prospects will move onto another franchise concept. As a skilled franchise marketing agency, we can walk you through every step of establishing a solid marketing system, including the basics of marketing such as your logo and brand guide, to the advertising programs and assets you can share with a prospective franchisee showing that you know how to create a customer for their location(s).

The assets you establish for your franchise marketing system create a uniform experience and familiar identity across every mode of communication or touch point with your target audiences. Without it, you will leave a gaping hole in your franchise system. A franchise marketing agency will validate your brand, help you communicate it to prospective franchises, and ensure brand equity throughout the entire organization.

Spreading the Word

With the franchise marketing system in place, it’s time to take your franchise to the marketplace. With decades of experience, FranSource can help your franchise stay top of mind by connecting you through channels that will reach your target audience. From organic and paid search campaigns to digital marketing to public relations, we can provide an integrated approach in spreading the word about your franchise and its brand difference.

As your franchise marketing agency, we can help you facilitate communications strategies to assure your franchise brand remains consistent. In addition, it can give you greater control over your brand reputation and allow for smoother PR strategies such as product launches or crisis management response plans. Playing an active role in marketing, this arm of your franchise operation can also relieve financial burdens from franchisees and break into nationwide media spaces.

Localizing with a Franchise Marketing Agency

FranSource can also offer support to franchisees at the local level through local store marketing assistance. When you partner with an experienced franchise marketing agency like FranSource, you can ensure your corporate marketing strategy is executed perfectly at each franchise location.

Local store marketing can be as simple as tailoring messages and offerings to local residents or sending custom emails and direct mail pieces. An especially effective tactic for breaking into new markets is community relations. These tactics can include sponsoring community events or appearing on local TV broadcasts to showcase your business.

As your franchise marketing agency, FranSource can assist you and your franchisees in determining local store marketing plans that work hand-in-hand with corporate-level marketing. Creating approaches to territory-based marketing can even be streamlined into standard practices such as the creation of media lists, press releases, and location-specific marketing templates.

A franchise marketing agency like FranSource can also provide counsel on the appropriate level of corporate oversight you’d like to adopt regarding franchisees’ communications within their market. Some franchise companies manage all marketing within the local franchise territory, some provide a hybrid, while others leave marketing up to the local franchisee. All are viable options, and FranSource will help you work through the options and what is most ideal as your company develops and establishes its franchise operation.

Partner with FranSource for your franchise marketing needs

Most business experts will tell you that your brand equity is more important than your operations. We believe all aspects of franchising matter. Don’t let one suffer in lieu of the other. With FranSource, you get a one-stop shop for all things franchising. If you’re wondering the value of your brand equity, or need assistance with building a lasting brand, contact us today.

Should I franchise my business?

There are many variables that a business must first consider before embarking on a franchise development program. As an initial step in determining the viability of franchising your business, we invite you to complete our 15 Key Questions Franchise Quiz.

Take the Quiz

Become our next franchising success!

Read testimonials from clients who chose FranSource to be their franchise consulting company.

"Working with FranSource has been a fantastic experience! Their clarity, organization, and attention to detail gave us complete confidence every step of setting up our franchise operation."

“With FranSource overseeing the entire development of our franchise operation, we were confident that our franchise would be successful. However, seeing is believing. We just awarded another multi ...

"I can’t speak highly enough of the FranSource team. They retooled our franchise development process after we worked with another franchise developer that provided a cookie-cutter approach that was too generic for our needs."

“We granted our 150th ALOHA franchise last week and we wanted to say thank you for your team's tremendous assistance and ongoing support. When we began the franchise project, it quickly ...

"We chose to work with FranSource because of their deep understanding of franchising and the personal interaction we were confident we would receive. FranSource helped us to ...

"In addition to fully developing our franchise operation, FranSource assisted with other aspects of our expansion program. We are very pleased with the franchise development services we received and the ongoing support ...

"When we made the decision to expand our business through franchising, we knew that we needed to work with a franchise consulting firm who fit our brand. We interviewed several franchise development companies ...

"FranSource has impacted our business in ways we never imagined, beyond simply franchising. Rather than taking a cookie-cutter approach during the franchise development process, they ...

"I interviewed three different franchise companies and picked Fransource to assist us. I would recommend any prospective client to consider working with FranSource, you will not regret it!!!"